Making the most of shoppers’ tax refunds

InfographicThe holiday selling season is over and tax refund season has started, which means auto and truck dealers hardly have time to catch their collective breath.

Tax refunds, of course, help drive shoppers who didn’t buy at year’s end to dealer showrooms now.

Santander Consumer USA and Santander Auto Finance (SAF) know how important the tax refund season is to our 14,000 dealers nationwide. So, in an infographic, “Bank on the 2015 Tax Rush,” we’ve set out to give you some useful insights and tips for dealers seeking to make the most out of the selling opportunities afforded by shoppers with money in their pockets – figuratively and literally.

Santander wants you to get off to the best possible start to the new year, which means knowing about the timing of your customers’ purchases (and why you can’t start too early), how much extra money they may have to spend and how to work effectively with SAF on completing financing deals.

So take a deep breath and get started on what could be the best tax refund season in years.

MarkMacesichMark Macesich is a senior writer/editor and frequent B2C and B2B blogger and social media contributor in marketing/communications at Santander Consumer USA. He formerly was an editor at The Dallas Morning News.